Marketing + design for social impact.

Brian Kuric connects mission-driven organizations to more customers through a clear marketing strategy + compelling visual designs.

We’re bombarded by over 3,000 messages every day.

Our attention spans lose concentration after just eight seconds. Yup, that’s less than a goldfish.* So how do you get your mission seen + heard through all this clutter (instead of contributing to the noise)?

Show up beautifully everywhere words meet visuals.

By combining the power of storytelling with beautiful visuals, I’ll help you transform any blank canvas into an effective communication tool that connects with your target audience.

  • Everyone seems to have a different opinion about what “marketing” means. To me, it’s all about connecting the right people with the right products that solve their problems. I use this 5-part plan that has worked for 20,000+ businesses.

  • Your brand is so much more than a logo. Like your identity, it is the unique sum of many parts including your personality, voice, visual expression, audience, competitors, name + story. Explore some of the brands I’ve helped to get ideas for yours.

  • The first place people go to learn more is your website. In a sea filled with 1.5 billion websites, how you tell your story online literally makes all the difference. There are seven key sections your website needs to help it to sell. Explore these websites I’ve designed for what to include.

  • The going rate for an email address these days is $15-20. That means you need to provide that much free, valuable content if you want people to join your email list. There are lots of ways to go about this, but the cheapest way is a content-rich PDF.

  • There’s an art to crafting effective emails that get opened and clicked. Hint: it never, ever starts with the word “newsletter.” It involves around 5-6 intentional emails that move the relationship from enlightenment to commitment.

  • You need to give people a reason to follow you. Here’s a good way to think about it: if I were to follow you for the next 3-6 months, what would you want me to takeaway? Now, let’s go build a content calendar + posts around that!

  • Every single thing you send, print, pack + ship is an opportunity for a thoughtful customer touchpoint. Make sure the public is experiencing your brand as cohesive in look + sound.

  • How do people experience your brand in a physical space? A blank wall is a canvas waiting to be made into an “on-brand” communication that reminds them why you exist + inspires action.

Tools in my toolbox

Like a swiss army knife, we’ll use the right tool at the right time to cut through the clutter.

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How will we create marketing that connects?

1.

Start with the story

Before we get cute or clever, we need to make sure the message is clear. Using the StoryBrand framework, we’ll clarify your message + invite the right audience into a beautiful story.

2.

Elevate it with design

Visuals attract attention + carefully crafted images can communicate so much, so fast, in so few words. When the words + visuals unite, they work to paint a compelling picture in our minds.

3.

Refine it till it’s perfect

I aim to nail it right the first time, always, but as a recovering perfectionist, I recognize people are complex + hard to predict. I’ll refine whatever we create until it is achieving your goals.

What past clients have to say

  • “Just wanted to give a shout out to the team and Brian for really coming through on the spirit and purpose of OASL in the language and design. I felt very "heard" and inspired as I reviewed the designs - you really have captured and presented OASL in a way that we haven't been able to before, and that makes me so excited."

    – Dr. Melissa Rocco, Ohio Association of Student Leaders

  • “Our private label brand, Curaplex®, was struggling to be recognized in a sea of other vendors, and our message wasn’t clearly communicating the value that it brought to customers. Brian helped us hone our message and delivered creative designs for both print and digital that has played a key role in turning us into a $52M brand.”

    – Kelli Flaherty, Sarnova

  • “Launching any new business is a massive undertaking. I’m thankful I didn’t try to do it alone. From my company name and brand message, to my logo design and website, Brian carefully helped me create a brand identity and a marketing strategy that positions my health coaching business for success in Erie, PA.”

    – Dr. K, Sparkk it Health Coaching

  • “Working with Brian Kuric was an incredible experience - through his guidance, thoughtful questions and digging deep into our why, we were able to reveal the heart of our message and accurately say to the world why we exist.”

    – Amanda Dunfield, Astra Studios

We all crave beauty + connection.

At the core of great marketing is a beautiful story that helps someone survive + thrive complimented with beautiful visuals that paint a picture of a happy ending. It involves the art of storytelling and well, art.

There, at the intersection of words + visuals, is a beautiful place where authentic connections are made + trust is built.

I love to combine both!

Turn any blank canvas into a clear + compelling communication.